What is Search Engine Optimization/SEO
Here’s a way to explain the role of SEO in optimizing a website’s reachability.
Every day, a lot of people enters a library to search for the right book they need the most. To provide what they need you must use a system that scans the content of every book to categorize them or associate them to one another. Furthermore, your system must store a lot of this essential information and produce the most relevant answer to people’s query. Apparently, the librarian of the internet is Bing and Google search engines.
How does Search Engines Work?
Like a librarian, search engines also collects all the information about the web pages on the internet to bring the best answers to the query of people. To do that, search engines have their own algorithms as a recipe for cooking the result useful for the searcher.
The importance of Search Results
As you can see, all search results in matters. Every website aims to be on top of the search results to make people find them easier. However, the key to achieve this is to abide by the requirements of the search engine’s algorithm. That is where search engine optimization comes in.
Search Engine Algorithm
> Words
For search engines, words matter the most. They consider every single word in the web to see if a webpage contains the words you searched for in your query.
> Titles
Yes, titles matter too. Every webpage has its corresponding title where search engines pay attention to. These titles were hidden from the users because it is embedded in the code. Furthermore, they are used to summarize web pages.
> Links
Of course, Links matters too. Links across websites are essential just like a recommendation. When a popular web page includes a link going to another, it means it encourages you to read another content that you might like. To search engines, a webpage with a lot of backlinks is perceived to have an outstanding content.
However, if you overdo this, it can also lead to a bad result. Why? Because they can also detect if your webpage has a lot of bad backlinks that will make them let you wait longer during queries.
> Words in Links
The words included on your links are also essential in SEO. So it is very important to choose the most searched word relevant to your link. This can help your links to establish a good impression.
> Reputation
Lastly, the reputation of a website also matters. A website with a consistently engaging relevant topic can do well in SEO rankings together with sites that have increased links.
This is how we explain SEO. If these SEO algorithm requirements are to be followed, sure that your website will rise as a star. However, the mentioned algorithm above changes over time. Continually update and optimize your website content with search engine optimization to make your website more reachable and visible to people around the world. https://qualityseopackages.com/what-is-search-engine-optimization-seo/
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